Role: Cross-Functional Project Manager

Company: Amazon

Focus: Data Science + Content Strategy

 

I spearheaded the optimization of Amazon's Now Trending landing page, transforming how millions of customers discover high-performing products across desktop and mobile platforms. This high-impact project required seamlessly blending data science, machine learning, and creative curation to capture rapidly shifting customer behaviors in real-time.

 

Team Leadership: Led a diverse cross-functional team including content creators, subject-matter experts, and fashion specialists, while partnering directly with Data Scientists and Program Managers to translate complex customer behavior data into actionable product selection strategies.

 

Technical Innovation: Enhanced machine-learning (ML) and retrieval-augmented-generation (RAG) models to identify emerging trends with unprecedented accuracy. This technical advancement enabled the platform to anticipate customer preferences rather than simply react to them, creating a more dynamic and responsive shopping experience.

 

Measurable Impact:

• 22% increase in click-through rates through strategic, data-informed product curation

• 15% boost in conversion rates by prioritizing products aligned with emerging customer trends

• 100% consistency maintained across desktop and mobile platforms while scaling team capabilities

• Enhanced team autonomy through comprehensive quality management training and visual standards implementation

 

Strategic Approach: Successfully balanced the art and science of product curation while leveraging sophisticated data analysis while maintaining the human insight necessary for authentic trend identification. This dual approach ensured that technical capabilities translated into genuine customer value and business growth.