My Visual Portfolio

A look at the visual side of my work, from campaign moments to everyday brand storytelling. Each piece reflects how I think about composition, pacing, and audience across different platforms and brands.

AMAZON

Now Trending
Product discovery content blending data insights with trend driven curation to help customers find what’s resonating right now across desktop and mobile.

1. Snapchat Stories Friday Feature, Golden Hour
Men's style feature built around seasonal color, light, and mood, highlighting fashion storytelling through cohesive visuals and thoughtful pacing.

2. Holiday Prime Day, Pajama Jam

Playful holiday focused fashion content designed to feel celebratory and giftable, while supporting Prime Day product discovery in a seasonal context.

3. Prime Day Instagram Reels
Short form social content created for Prime Day, combining fast visual hooks, trend forward styling, and platform native pacing to drive discovery on Instagram.

4. How to Pack for a Hike, Customer Education Series
Educational fashion content designed to simplify decision making by showing how to style and pack for a specific use case, balancing clarity, utility, and shoppability.

SHOP MADE IN DC

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Mother’s Day Display
In store visual merchandising focused on warmth and sentiment, using color, texture, and product grouping to create an emotional, gift driven experience.

Spring Into DC's Cherry Blossom Season Displays
Seasonal retail display inspired by cherry blossom tones and lightness, designed to refresh the space and highlight spring assortments.

BLOOMINGDALE'S

Women’s RTW Leadership and Visual Direction
Led the women’s ready to wear department to become the top grossing department in the store and region through strong visual storytelling, outfitting, and floor leadership. Also led major floor resets across departments, including Home and PRIDE campaigns, ensuring cohesive storytelling and consistent brand execution at scale.

lululemon

UnitedSTATE. Campaign, Men’s SOHO Boutique Internship (2016)
Self initiated internship where I developed and executed the UnitedSTATE. campaign while deepening my understanding of men’s visual merchandising strategies, including outfit driven storytelling, intentional color blocking, and hero item placement. Brought these learnings back to my home region in Austin, TX, contributing to an increase in men’s monthly sales to 40%.

Visual Merchandising Training and Window Styling
Led regular team training on visual merchandising quadrants and window styling, ensuring consistent storytelling across mannequins and displays. Focused on cohesion, flow, and narrative, with mannequins styled to feel connected and intentional.

Creative Merchandising Solutions and Visual Innovation
Early adopter of using shelving as product dividers and u-bars above shelves to creatively contain accessories like water bottles and underwear boxes. These solutions turned everyday merchandising challenges into playful, functional displays and encouraged idea sharing across stores, strengthening the visual community within and beyond my region.

COLLEGE - The Art Institute

The Collective Magazine, Capstone 2016
Co-directed and styled a magazine style lookbook showcasing curated fashion editorials. Served as Editor in Chief and Stylist, leading creative direction, styling, and production in collaboration with designers, writers, and photographers.

Models: Eddie Crochet, Connor Ryan

Photography: Bailey Phillips

Hair: Tanner Novaez

Styling: Josavad Jacob Villarreal

Location: Austin, TX

Lululemon Lab Inspired Editorial
Inspired by Lululemon Lab’s experimental design and street driven aesthetic, this series blends Lab pieces with curated selections from other labels. The looks focus on utility, modern silhouettes, and expressive detail, creating on figure visuals that reflect Lab’s emphasis on innovation and design exploration.

Environmental Installations

The Devil Wears Denim, Deconstructing Fashion’s Water Crisis
Large scale environmental installation using 200 plus donated jeans to visualize the environmental cost of denim production. Combined visual impact with educational storytelling to spark campus wide dialogue around sustainable fashion.