Case Studies
These projects span operations, people leadership, and digital merchandising. Each one started with a real problem, a team that needed direction, or a process that was not working. Here is what I did about it.
Scaling Trend-Driven Product Discovery
Now Trending at Amazon
Site Merchandising Project Manager, Amazon Fashion
Overview
Overview ↘
At Amazon, I led a cross functional team responsible for the Now Trending landing page across desktop and mobile. My team owned the full content lifecycle, including trend identification, product curation, publishing, and performance analysis.
Key Results ↘
Key Results
Increased click-through rate by 22%
Increased conversion rate by 15%
Maintained consistent publishing cadence across desktop and mobile surfaces
Achieved 100% team adoption within one month of launch
Eliminated manual performance reporting entirely
Reduced the time managers spent on status updates each week
Creating Real-Time Performance Visibility
Asana Performance Dashboards at Amazon
Team Manager, People Operations and Digital Merchandising, Amazon
Overview
I built an org wide performance dashboard in Asana during the platform’s early adoption phase, creating a centralized reporting system that replaced manual tracking and gave managers and team members real time visibility into performance data.
Key Results
Overview ↘
Key Results ↘
Increased quarterly employee satisfaction scores by 12%
Standardized feedback processes across multiple teams
Improved leadership visibility into employee sentiment trends
Connections and Actions Team (CAT) Lead at Amazon
Driving Employee Engagement Through Actionable Feedback
CAT Lead, Amazon
Overview
I led a six person cross functional team responsible for improving employee feedback processes across the organization. We streamlined reporting, increased visibility for leadership, and created clearer follow through between employee feedback and operational changes.
Key Results
Overview ↘
Key Results ↘
Reduced manager intervention time by 75%
Accelerated team productivity through clear, consistent expectations from day one
Scaled the framework across a team of 100+ remote employees
Standardizing Re-Onboarding at Scale
Ramp Up Framework at Amazon
Team Manager, People Operations, Amazon
Overview
I identified gaps in the re onboarding experience for returning and transitioning employees and built a standardized framework to create more consistent support, expectations, and tracking across a remote team of 100+ employees.
Key Results
Overview ↘
Key Results ↘